Friday, May 04, 2007

Bank credit card strategy

Nowadays, bank are getting smarter in attracting consumer to apply for their credit card. Recently, bank such as UOB has been forming partnership with Carrefour. The provide 4% cash rebates for every single ringgit that you spend using UOB credit card in Carrefour.

Meanwhile, OCBC Bank got their own strategy. With the movie of Pirates of Carribean; At World's End setting sail in cinema on 24 May nationwide, OCBC cardmember can get 2 complimentary movie passes for every RM800 charged to any of their credit card. Also, they organize roadshow to attract more consumer to apply for their credit card.

That's how marketing of credit card works nowadays..